Innovation, Redaktionsarbeit
Hinterlasse einen Kommentar

Culture of Innovation

Beim Reeperbahnfestival habe ich zwei Sessions zum Thema Innovation gehört:

1. Jeff Gothelf: Building A Culture of Innovation
2. Daniel Neuberger: A Culture of Innovation in Practice

Folgende Punkte habe ich als Quintessenz mitgenommen:

Jeff Gothelf:

Don’t make the same assumptions all the time
We can’t keep doing things the way we have always done them
Treat your business as a software business  – software is the key, software is eating the world

Beispiel New York Times:
The NYT sees itself as a 150 year old journalistic organization – that’s why they are facing huge problems
Instead: See yourself as a software business that is happening to do great journalism

Beispiel Amazon:
Every 11.6 seconds – this is how often Amazon is pushing software; if they see a change, they scale and optimize; if something fails, they roll it back – so by testing continuously they learn in a very fast pace

A culture of innovation is a culture of learning, a culture which values learning – testing vs. assumptions

 

How do we build a culture of innovation?

Teams:

The most important part is the teams and the anatomy of the teams
Small teams of 6 – 8 people – if 2 Pizzas aren’t enough, your team is too big
The team-members have to be able to talk, not write – so collocate them, let them sit next to each other
One person has to have product ownership and to see the whole
They have to be dedicated – everyone is working on this and nothing else
Make the team self-sufficient: Everything the team needs to do, it can do on its own.

Tasks:

Roadmaps are bad, because we learn things along the way and we have to adjust
It should be lists of questions not of features; features on their own are not incentives
Bad: budgeting, top-down
Get granular! Give your team a small problem to solve
Pitches: Let each team pitch for further funding and support in front of the whole company every week/ 2 weeks/ month – we did this, achieved that, learned this – will you fund us again?
Crossfunctional collaboration: Don’t stick to jobtitles, don’t limit your teams creativity
Don’t scare your people, a culture of fear is not productive
arbritrary deadlines
Give them clear definitions of success
And: Let your teams self-organize

 

Why Should we Build a Culture of Innovation?

1. Customers are happy
2. Costs are reduced
3. Employees moral increases
4. Innovation takes place

 

For publisher’s houses, big organizations:

– start with a small cell, a small project
– don’t lock them in the basement – let them be part of the daily life
– protect them, let them do just this one thing and nothing else for a period of time
– Give them a clear goal, a small one. Like „Increase traffic on weekends“
– Let their work be transparent – one demo day per week or so.
– If it’s a success, this way of working will spread and hopefully become culture

 

Daniel Neuberger:
Culture is everywhere – culture eats strategy for breakfast
Culture learns – so  you can change culture
Culture can’t be copied

A Culture of testing: 80% of the ideas you have won’t work

Building the product right vs. building the right product – how can we deliver value for the user as fast as possible? That’s the minimum viable product

The Internet is not just another channel; companies are becoming networks

 

Ask yourself:
– How fast are you going to change?
– How fast is the environment changing?
– How big is the gap?

 

Explore your culture. Make a culture book – write down anonymously, how working in you company feels (Beispiel: Zappos)
Build a culture cell – change the culture within the team
Also: the top management approach – your boss creates the culture
And: hunt the hippo: highest paid persons opinion

 

Culture is what makes your company and your product unique.

Advertisements

Kommentar verfassen

Trage deine Daten unten ein oder klicke ein Icon um dich einzuloggen:

WordPress.com-Logo

Du kommentierst mit Deinem WordPress.com-Konto. Abmelden / Ändern )

Twitter-Bild

Du kommentierst mit Deinem Twitter-Konto. Abmelden / Ändern )

Facebook-Foto

Du kommentierst mit Deinem Facebook-Konto. Abmelden / Ändern )

Google+ Foto

Du kommentierst mit Deinem Google+-Konto. Abmelden / Ändern )

Verbinde mit %s